When promoting a product online, it’s often recommended to add a call to action for your customers. But what is a call to action, and why does it matter to your business?
A call to action is simply an encouragement to your consumers/prospects to undertake an action that is important to the business, such as booking an appointment, shopping on your website or even scheduling a call.
When advertising online, a call-to-action can be put in place to instigate specific actions as a result of correlating content on your website. For example, adding a “Shop Now” button to your page encourages website visitors to shop your products/services. A corresponding call-to-action ad promotes the “Shop Now’ button to a wider audience.
There are many different ways in which you can use a call-to-action, so it is important to select the right one to suit your business goals.
The following are examples of call-to-actions and their corresponding business goals that you may achieve by using them (or have the aim of achieving them with this).
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