A tool that many businesses, organisations and individuals use when setting up their website is search engine optimisation (or SEO). This tool ensures that the website’s visibility on initial searches for something that their product or service matches is much higher than others. To do this, SEO’s often use keywords that allow search engines to rank the page according to how relevant they are.
What many businesses would benefit from, is an SEO strategy. This is a process of organising a website’s content by topic to improve its chances of appearing in search results, which results in an opportunity to increase traffic flow onto the website organically.
There are three types of SEO that can be focused on to improve the effectiveness of a website.
Here are a few easy ways to strategise the content of a website for SEO:
Always remember when developing an SEO strategy that the business’ needs should be the primary focus – whether it’s for increasing customers or better marketing for instance, the need should always drive the strategy.